Keep it Simple!

Keep-It-Simple-Design-SimplicitySometimes, I think we make things more complicated than they need to be. There are many ways to reach your goals. Making the solution more intricate or one-upping the last idea put out on the table might not make it better or more successful. I’m not suggesting that brainstorming is a waste of time – the opposite actually. Process is important, but why do we actively try to make things more difficult? What’s wrong with the efficient, straightforward path between point A and point B?

Sometimes, I almost get the feeling that people worry if something is too simple. There’s enough to deal with that’s not simple, so what’s wrong with taking advantage of any opportunity to avoid extra complexities?

From Point A to Point BAs a matter of fact, I’m sure that more complicated is not necessarily better. We have somehow convinced ourselves that having more options is better. In the end, I have to wonder if all of the options contribute to our success.

Look at Apple. Their unquestionable popular iPhone comes in just 3 sizes and 3 colours. Simple choices. It’s easy to evaluate. It’s easy to choose.   It only gets complicated when you start adding dozens of apps, most of which are rarely if ever used which just take up real estate and make things more difficult to see what you do want.

What I am fascinated by is our predilection to adding variations and layers to solutions that don’t need them because they sound good to a room full of people nodding their heads in agreement. I think what we often fail to do when an idea is put forth is ask basic questions like:

  • Why?
  • Is it worth the extra work, or time, or expense?
  • Can we simplify this process?

Asking this kind of question is important and listening to those answers even more so. The goal of asking questions should always include an effort to make the right decisions as well as doing things in the simplest way possible and not simply because the idea sounds really good (and complicated!). Success doesn’t always come from adding more. You may need to do even less in a better, focused way.

Try it. See what happens.

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